- Top 23% industry ranking
- 50 profile views per 90 days
- 300+ new connections
These telling statistics were provided to me by a mortgage broker customer last year, about six months after I’d revamped her LinkedIn profile. Whether you’re promoting a business or an individual open to new prospects, a strategically written LinkedIn profile (and company page) will enhance your brand’s advancement.
As blogged late last year, there are now more than 380 million LinkedIn members worldwide. That’s a whole lot of professional opportunities waiting to be tapped into. A well-written, fully utilised LinkedIn profile will only amplify these prospects, with Walton’s Words promising the following benefits.
You’ll be more findable: A keyword optimised LinkedIn profile tailored to your preferred industry and profession will increase your search rankings and overall findability. However, it’s essential not to overdose the reader on keywords, to ensure they remain interested in your LinkedIn profile content. See the tips I previously put together on using keywords to promote your brand.
Readers will want to keep reading: A LinkedIn profile that uses an approachable tone will increase the likelihood of engaging the online audience. In addition, a LinkedIn profile that’s concisely written and immediately highlights your strengths and offerings will achieve a resonating brand encounter. See my earlier blog in relation to the benefits of including LinkedIn as one of your brand marketing tools.
You’ll exceed your ambitions: In addition to drawing in readers and potential recruiters/customers, a fully utilised LinkedIn profile is going to draw in like-minded professionals. Always keep in mind that the more connections you have, the better you’ll rank on LinkedIn and the further your brand interactions will stretch. Career opportunities may arise that you hadn’t even imagined.
Here at Walton’s Words, we’re committed to producing personalised, career advancing LinkedIn profiles (and company pages) that get results. Whether you’re seeking a career change or just want to stay open to new networking opportunities, we can develop or revamp your LinkedIn profile to achieve your professional goals. Give us a call or drop us a line if you’d like to discuss your LinkedIn profile (or company page) further.
